The blockchain industry is exploding. From Bitcoin to hospital record keeping to artificial intelligence, the capabilities are proving to extend across every industry and across the globe. Crypto startups and blockchain based businesses are popping up every day. The ideas are revolutionary, but sadly many will never make it. Perhaps it is the overwhelming number of blockchain projects that the market is oversaturated. Perhaps it is simply that the right investors never even become aware that the startups exist. Whatever the reason, the solution is crystal clear. The difference between the blockchain businesses that make it and those that don’t is their PR strategy. Blockchain PR is an absolute must for your startup, more now than ever before.
The Space is Competitive
If you open your internet browser and look at what pops up in your newsfeed, likely you will see something blockchain related. Blockchain projects are a dime a dozen. And while that is definitely not a bad thing, it can make it tough to stand out from the crowd. Not only do you need to appear in the media, but you need a successful and creative PR strategy. You need articles that get read. You need links that get clicked. You need to peak the interest of followers and investors. You need a social media presence. But if you have a great PR agency who knows their stuff, it could be the difference between success and failure.
Transparency is Key
Experts all agree: blockchain is the future. So if this true, why is it that there is still mistrust in the crypto space? Unfortunately, there has been scamming going on in the blockchain and crypto space since its inception. There were lots of ‘pump and dump’ projects going on that helped some people get rich while causing a lot of other people to get poor. Trust was lost, and those crypto schemes have hurt the industry. Without a PR strategy that shows complete transparency into your project, you will likely have a lot of skeptics. PR builds trust in the public eye, and trust is critical for your project’s success.
Crowdfunding Requires LOTS of Attention
Crowdfunding has become a popular way for many startups to gain traction and funding for their businesses, especially in the blockchain space. It is a great way to get a project started when you don’t have large investors. The problem? In order to make up for a large investor, you need a BUNCH of small investors. It all comes down to a numbers game. Only a certain percentage of people will buy into your project, and that percentage depends a lot on how your business is portrayed. So, you must first get in front of a large number of people. And then you must convince them through great information and copy to help fund your project. PR is the only way to accomplish this efficiently. Having a few social media posts or articles go viral could be the difference between getting enough funding or not.
Conclusion
A solid PR foundation is a no-brainer for your blockchain startup. There is no way around it. With the hurdles that startups face today, a comprehensive PR plan is the best way to help ensure your business gets seen, gets funded and becomes successful. If you want to stand out from the crowd, get in front of the right people and build trust in your followers, invest into a rock-solid PR strategy.
