Crypto is a roller coaster. We help you enjoy the ride through PR that garners credibility, users, and investment.
There are over 22k crypto coins. Large and midsized businesses are integrating blockchain and Web3 technology into their models daily. The environment is ripe for innovation. Still, 90% of blockchain startups fail.
The ones that thrive utilize PR in their marketing strategy. Don’t squander your investment capital on ineffective marketing; invest it into PR, a proven method of growing your crypto business.
We know firsthand just how shady PR can be (especially in an industry like crypto.) That’s why we got into this business in the first place. We aimed to create a true blue crypto PR company, and we’ve done just that. Through years of relationship-building with writers at top-tier publications like coindesk and WIRED, we guarantee priceless exposure to an audience interested in what you’re doing.
Many of our clients possess remarkable development skills, yet when it comes to PR, they often find themselves at a loss, unsure of where to start or how to effectively share their narrative with the world. We serve as the vital link connecting their exceptional work to potential clients, users, investors, and top-notch talent. Already have an in-house marketing team? We seamlessly collaborate with them, functioning as an integral extension of your own team.
Our clients experience swift, tangible results and attain the coverage they aspire to, without the time and expense required to onboard and train an in-house PR professional. Our specialization lies in one clear objective: securing top-tier PR coverage for our clients. Rather than diversifying into additional services like marketing, we focus exclusively on media relations and PR.
Our team is efficient and proactive! Instead of lengthy red tape and bureaucracy, we onboard within just 3 days from the start. We kick things off with a friendly call, armed with all the tools you need. Then, we create materials and start our outreach for your PR campaign. Our clients often tell us how pleasantly surprised they are by our white glove approach, especially when compared to other firms that treated them like a number.
The most pressing question you are probably asking is, “Is it worth it”? Our clients would reply with a resounding “yes.” Here’s why. PR is simply more effective than advertising because an earned favorable mention of your brand in trusted publications holds more weight than a purchased ad placement from Meta or Google. That’s why Neilson found that PR is 90% more effective than advertising in influencing consumers. PR is just a better mouse trap, plain and simple.
We know hundreds of other PR firms and distribution platforms tell you they’re the right choice for your business. We don’t live under a rock. We’re telling you we might not be the right choice. We only take on a limited number of clients at a time because we pride ourselves on being the most responsive agency you’ve ever worked with. But that doesn’t mean we charge an arm and a leg. In fact, on average, we charge 133% less than the larger firms.
Much like startups, our lean model allows us to adapt and innovate quickly, a benefit many of our top 500 market cap clients appreciate. We think it’s also a nice advantage we have over the PR gorillas.
You don’t have to feel like you’ve developed a groundbreaking business that will never see the light of day. You don’t need to wonder if people, investors, or talent will ever hear about what you’re doing. You don’t have to question whether your marketing investment will be useful. We can help your business get the wind that it needs to sail with truly game-changing PR.
Press releases and distribution platforms can be helpful but are worlds apart from a true PR campaign. Here are a few differences between what we do and what distribution platforms offer.
| Energent Media | Distribution Platforms for Press Releases |
|---|---|
|
Customized and thoughtful media strategy
|
One size fits all
|
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Media coverage within the editorial sections of the publications |
Media lands in the press release section of publications
|
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Will drive the most impact |
Nice to use as an add-on to your media strategy |
|
We set up interviews and interactions with journalists |
There are no interviews or interactions |
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Often, journalists will reconnect with you for coverage in articles they are working on |
No relationship with journalists is built, so no future coverage can be obtained |
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We create all of the materials with our internal team of writers |
You are responsible for writing the content |
Talk is cheap. We’ve created hundreds of valuable media engagements for our clients to date. Here are a few examples of our work.
Choose a retainer or project-based package with guaranteed deliverables. Whether you have an announcement that needs a publicity injection or you’re looking for a better PR model, we can help!
We will send you an agreement and invoice. Once both of these are received, your dedicated Account Manager will send you an onboarding form that allows us to get to know your business and the story we are working on promoting.
Short answer? YES!
Long answer?
Top-Tier is typically = wider known, higher traffic sites. They are very selective in the content they publish. With our media connections built over the years, we have successfully helped hundreds of clients share their expert thoughts/opinions in top-tier media.
Mid-Tier will be more niche sites or industry specific publications. If you were to compare publications to influencer marketing – think big time influencer and micro influencers. Both have significant value and should be part of an outreach strategy.
As part of the onboarding process, you’ll be assigned a designated Account Manager. Your AM will see work with you on your package from start to finish and will be available via email or telegram for fast communication.